Dr. Stéphano Belisário

Dr. Stéphano Belisário is a radiologist specialized in diagnosing musculoskeletal tissue.

The doctor is dedicated to capturing body images and interpreting the diagnostic image, thus offering confidence to specialist physicians who require this type of examination.

Combining high technical capacity, humanization of treatment, world-class cutting-edge technology and extensive market experience, it results in accurate reports and, consequently, trust for doctors and patients.

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The proposed strategic approach was to design a logo that represented sobriety and safety so that it would be perceived by physicians who order diagnostic imaging tests and also by patients (who are the end customers).

To achieve this goal, the concepts of the Swiss school of design (precision and safety) were proposed, as well as a typographic arrangement that conveyed a perception of high value and distinction in the professional practice of the physician. This can also be seen in the combination of navy blue (representing sobriety) and gold (which conveys the idea of high added value).