Naming Projects

Research and development for the corporate/institutional name project follows the course of 8 subsequent phases, following the methodology of combining creativity and strategic alignment:

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Phase 1: Understanding the Project In-depth research to understand the client's needs and objectives.

 

Phase 2: Strategy and Planning: Definition of objectives, target audience and competition analysis.

 

Phase 3: Creative Ideation: Creation of innovative concepts aligned with the strategy.

 

Phase 4: Deployment: Sharing possible name alternatives according to established criteria

 

Phase 5: Development and Review: Turning concepts into solid names, with customer feedback.

 

Phase 6: Final Delivery: Delivery of final names with ongoing support.

 

Phase 7: Legal Procedures: Forwarding for registration within the competent regulatory agencies

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Phase 8: Planning for launching or developing a graphic brand, according to the subsequent stage of the visual identity project.